Download , by Adam Goldman
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, by Adam Goldman
Download , by Adam Goldman
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Product details
File Size: 136 KB
Print Length: 32 pages
Simultaneous Device Usage: Unlimited
Publication Date: January 4, 2019
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B07L6JMMHM
Text-to-Speech:
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Amazon Best Sellers Rank:
#379,352 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Adam Goldman's " The Franchisee Lifestyle" is a helpful book for anyone who has ever considered buying a franchise and running it themselves. The book is packed with actionable information that gives a peek into the world of franchising by explaining what it is, what it is not, and what the common pitfalls are for those new to the game.I had never been one to consider franchising for myself, but have had several clients who ventured into this aspect of business ownership with mixed success. Ironically, if they had read this book beforehand their outcomes might have been better. Why? Because Goldman carefully explains how to approach franchising, what type of attitude is a good fit, and why it's crucial to have professional help along the way. My clients who bought franchises did all their own research and ended up having a very difficult first few years. One later sold out and went back to the nine-to-five grind, about $30k worse off.The other was lucky and ended up hiring a financial advisor to help him succeed. Adam Goldman speaks from experience, and now has a company that helps new franchisees and prospective franchisees. His service is free, so this is not one of those short and sweet advertising pieces that seem to crowd the ebook space. On the contrary, it should be required reading for anyone who wants to explore the concept of franchising.Some of the things I learned from the book included the following valuable tidbits about franchising: it's a trendy environment and only those with experience can guide newcomers into the most lucrative niches; there are four main types of franchises, broken down by the amount of time the owner will spend and whether it's a service or retail entity; the more help you have from other people in the beginning, the better; and as the author says, "Look before you leap." In other words, do your research, ask for help, talk with a consultant who understands franchising, and have a financial professional at your side (especially when you are shopping for the right franchise to purchase).As business books go, this is a gem, written in everyday language with no jargon, and one of the smartest guides you can have on your shelf if you plan on entering the interesting, rewarding world of franchising. Five solid stars for Adam Goldman's "The Franchisee Lifestyle."
I teach business and entrepreneurship courses, and one of the things I love to mention is franchising! Buying a franchise is a viable turn-key opportunity for many entrepreneurs. This book, The Franchisee Lifestyle, looks at the basics of becoming a franchise owner. A franchise increases the owner’s chances of success, because a lot of the processes and procedures are spelled out. The parent company often has their own supply chain or have contracts with other companies for products and supplies, eliminating the need to locate suppliers. A franchise does not have to be a fast food restaurant, there are many franchise opportunities out there beyond selling food products.This book walks you through the basic categories of franchises so the reader can determine what type will be best for their situation. This book also shares personal anecdotes from franchise owners and the author. The author is honest about the work involved and the viability of certain opportunities. The author mentions challenges faced by franchisees and how one goes about purchasing a franchise. He also brings up important questions to ask and what you should be getting for the amount of money you are paying to purchase the business. This book is short, but it is more of an introduction to franchising and can help the reader determine if purchasing a franchise is the correct business decision for their circumstances.
I don’t think I am very different than many people out there. There are some days where I am just not happy with my job and wish that I could change it. That’s kind of what brought me to this book. Searching around for different ideas, I stumbled upon this book and it got me thinking about the possibility of starting a franchise. Granted, I am not in the position right now to start, but this was a great resource for someone who is thinking about it.Goldman really wrote this book keeping his audience in mind. People who are looking to branch out may not necessarily be the most business savvy out there. I include myself in that class of people. While “dumb down†the business talk is not the right way to put it, Goldman doesn’t make the ideas in here overly complicated to where only people who studied business can understand. It’s good to know that there are people who want to help those like me understand the possibility of starting a future business this way.And it’s not just that he makes easy to understand, but it almost feels like Goldman was on my side while reading this book. So many business books seem like a how to guide without helping you understand the how to part. Goldman seems so encouraging that it made me not only think about doing this, but thinking I could definitely do it.I recommend this book for people who are even thinking about getting into franchising. You won’t regret it.
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